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ATX Jake's avatar

The discussion about the role of hip-hop's rise in the early 90s brings to mind a related occurence from the late 90s. In 1999, WCW, which had overtaken the WWF as the biggest wrestling promotion with the nWo angle and Hulk Hogan's heel turn in 1996, had fallen back into second place. One of WCW's creative head Eric Bischoff's ideas to heat the product up was to bring in Master P's No Limit Soldiers as a babyface faction (leading to a big appearence at the Superdome in P's native NOLA). They were positioned against Curt Hennig's West Texas Rednecks faction, who even performed their own anti rap country song "Rap is Crap."

Of course, the predominantly white fanbase of the historically Southern WCW, particularly the older fans who grew up in the mid 80s watching Ric Flair and Dusty Rhodes feud through the Carolinas, rejected this formulation immediately. The West Texas Rednecks quickly became the beloved babyfaces, even getting country radio airplay for "Rap is Crap," while the No Limit Soldiers were roundly booed. Bischoff, trying to be on the cutting edge, had spurred a backlash from WCW's most ardent, longtime fans.

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